Illusionary Love Showcase
About the showcase
Illusionary Love was initiated to create space.
A space for artists and musicians who are often overlooked.
A space where disciplines come together.
A space where expression is not limited by background, education or experience.
The project explores how art and music can create connection through shared experience.
The first edition was built around the theme of love — not as something fixed, but as something fluid, layered and sometimes illusory.
The Event
The first edition took place on October 24, 2024 at De Kroepoekfabriek in Vlaardingen.
The evening combined live performances and visual art in one continuous experience.
Live music acts
Visual artworks and installations
A curated program with a clear build-up
A shared closing moment through an afterparty
Artists were challenged to create new work based on the theme, stimulating originality and experimentation.
Results
The event reached and engaged a growing audience:
± 80–100 visitors attended the event
69 tickets were claimed through Eventbrite
4,000+ accounts reached through social media
17,000–19,000 total views across campaign period
All core objectives were achieved:
Providing a platform for emerging artists
Creating a strong thematic experience
Building an inclusive and open environment
Stimulating interaction and networking
This project is part of a larger path.
A way to explore what is possible by creating, organizing and building with others.
A way to develop skills, gain experience and understand how far ideas can be pushed into reality.
Through projects like this, new opportunities, collaborations and initiatives emerge.
This is not only about events.
It is about building towards future projects with real impact.
What was created
A platform for emerging talent to present their work in a professional setting.
An environment where artists and audience could connect directly.
A multidisciplinary experience where different forms of expression merged into one space.
A moment where art, music and people came together around a shared theme.
Roles
The showcase was co-initiated and co-organized by Quincy van Arneman Zimmerman (QVAZ), in collaboration with Paweł Lewandowski (Pavvel).
QVAZ was responsible for the creative direction , the visual identity, promotion and content, overseeing the full visual and communicative output of the project.
Participating Artist
Ejjanina, Ziane, Root Rubies & Zehra, ReiiX, Athina, Gibby, Sarah-Lee, Riangelo, DJ Bradley Q
Partners & Support
Families and Friends
De Kroepoekfabriek
LEVELS TV
Supported by
Pitch Parade, Popunie Rotterdam, VSB Fonds, Kunstgebouw en Cultuurhuis Kade40
